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    bring.BUDDY and DHL to reward users for parcel delivery

    Springwise is reporting:

    bring.BUDDY is a program that will soon be tested out by DHL to recruit city dwellers to deliver packages along urban routes they'd be taking anyway.

    Created last year for DHL by a team of students at the HPI School of Design Thinking at Germany's University of Potsdam, bring.BUDDY taps all the consumers moving through a city each day, whether via bike, public transport or on foot. Interested participants indicate their travel route for the day using a downloadable smartphone app; a text message then lets them know of any packages needing delivery along the way. When there is such a package, the participant picks it up from the local kiosk where it's waiting and delivers it as they go about their daily business. In exchange for their help, the program rewards them with points that can be redeemed for free train tickets, merchandise coupons or CO2 credits. A .pdf brochure and a video on YouTube [BELOW] both explain bring.BUDDY in more detail.

    ......and you can meet chicks too. hey look its the future, OHAI!

    Bringbuddy
    • 29 November 2010
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